Urban Rustic

Today was arguably one of the nicest days we’ve had in a long time. Nonstop sunshine just warm enough to dare wearing a t-shirt at the skate-park. Makes me pine for Spring all the more. I’m looking forward to the Farmer’s Market full of greens, buds on trees, and loud birds in the AM. The Farmer’s Market is still a bit spare so its right to hit up Urban Rustic on McCarren Park for whatever’s in season. I’ve slept on UR for too long–I go, marvel, and forget it about it for months on end. Don’t know why. They have the best fresh juices and smoothies, local organic meat and veg, sandwiches with names like the “Iroquois” and “Wolf Jaw”.

UR features organic and biodynamic foods where “customers and suppliers” can come together–and the boast a country general store look (increasingly popular in BK as a sign that “locavores” eat here). I ain’t gonna lie, eating this way, from places like UR and Radish, ain’t cheap, but damn if it ain’t good.


At some point I’m going to have a post on the rise of new local brands, maybe one on food, the other on apparel. Its amazing to see the explosion in brands and how they wear the “brooklyn” badge.

Bonefishing with Josh Powell

I read with sadness via all plaidout that J.L. Powell’s flagship store had recently shuttered–I’ve always wanted to visit their Three Oaks, Michigan location. While much of their apparel is out of my price-range, it all still gains my admiration. I’ve been getting the J.L. Powell catalogue for a couple years now and always really appreciate the story-telling, execution and craft behind this young brand (2006) and the quality of the products. So I was pleasantly surprised to learn about J.L. Powell films and how they recently captured their Spring 2011 look with a short adventure film.

This one features co-founder and model, Josh Powell, and local guide Garth Thompson (see guides here), bonefishing on Exuma in the Bahamas. I’ve got an agency conference in Coral Gables in a month and now I’m certain I’m going to tack on a weekend of fishing…perhaps in Exuma or maybe Islamorda.


So if you don’t know, I work in Brands. I’ve made countless advertising campaigns for brands across the world in every medium, TV, print, radio, digital. I’m currently using influencer marketing and social media (read PR) to develop strategies for Brands that will give them a competitive edge in the marketplace of ideas. I touch hearts and minds and occasionally wallets and pocketbooks, but along the way, I try to always remember that a brand is just a story. Its only a perception. The logos are meaningless unless we imbue them with meaning. The products are just squares of silicon or tufts of wool.

Its the stories and craft behind products and ideas that bring them to life. I think that’s why I enjoy the Film CRAFT series on my blog so much. I’m fascinated by the stories behind great things in the world, like a handmade bamboo fly rod or a righteous piece of ink.   There are plenty of stories told about Art and Politics. I think this series is more about people striving to live life to the fullest while building lasting things that fulfill a deep human need to create. Film CRAFT spotlights the passionate pursuits, people and the things they make. And because these little films tend to go unnoticed, hopefully my unearthing them shines a light on the filmmakers too.

Scribe Winery X Dockers “Its going to take a lifetime to understand this place fully.”

3sixteen X Invisible NYC “Our real business cards are the tatoos that we do…”

The Sartorialist X Intel “Its letting yourself fall in love a little bit every day.”

Mast Brothers “There is nobody you are going to fight harder with than your family, there is nobody you are going to fight harder for than your family.”

If You Love What You Do…



” If you’re fully engaged and really love what you do, and you live it, you can make almost anything successful.” – Gable Erenzo, Brand Ambassador, Hudson Whiskey



…I love the “sonic maturation” method by using speakers to vibrate the small barrels.



…my absolute favorite…so far.



…didn’t know that the US regulations required a brand new barrel instead of used barrels such as in Scotch.


“I swear to God its all legal.”

For an excellent article on the growing small craft distilling movement in the northeast, read this.


Oysters and Brogues

On the way to Lady Jay’s for the chili cook-off and big game yesterday I stopped for oysters and Sweet Action at Walter Foods. The early days of Walter Foods served up a wicked BLT Lobster Roll, sadly they did away with the pork. Still Chris hooked me up with beau soleils and snow creeks.

Hit an impeccable vintage shop, 10 Ft. Single by Stella Dallas in the search for brogues, but no luck. Great shoes, but no 11 Ds. Surprising number of EEEs.










Next door, Stella Dallas continued with Home Goods.





I had to pick up a vintage flag, just couldn’t pass it up.



3300 Feet

On the way back from Chicago after the blizzard, we flew in bluebird skies. It afforded me the chance to document the flight over snow-covered farm fields, Lake Michigan, the upper peninsula, Lake Erie, Ohio, and Pennsylvania. Lake Erie was covered in icesheets reminiscent of the artic circle. Several shots in ‘x-ray’ on my camera phone show the stark relief and detail of the ice pack.

I’ve placed my images on my companion Tumblr site “a deadbait”. Click on the image below to see the full set of pictures, 3300 Feet Pt. 1 and Pt 2.