While visiting the in-laws in Atlanta over the holiday, I managed to sneak out for a short side visit to Athens with the wife and baby. The plan was to walk the downtown and grab lunch at one of Hugh Acheson’s places, either the National or Five and Ten. Being a Sunday though, things were slow or closed. Neither of Acheson’s places were still open for brunch by the time we got to town. Fortunately, we were able to hit Onward Reserve. OR are among the few highly curated and high-quality modern but traditional menswear and lifestyle shops in the South. OR was born out of the online flash sale site 5 Mile Club, but now has two retail storefronts, one in Atlanta and the original in Athens.
Walking through the shop, I kinda wish I hit this place before my recent work trip to St. Simons Island… OR carries several hard to find top notch southern apparel brands, including their own-label brand. You can find Southern Marsh, Smathers & Branson, Cotton Bros, Social Primer, Martin Dingman for example. They also carry iconic brands like Barbour, Hudson Satler, J.W. Hulme & Co. Their Filson selection is pretty damn good and mixed in you’ll find Beretta, Wm Lamb & Sons, and even Yeti coolers. I was just window shopping but couldn’t leave without a set of Smathers & Branson knit rainbow trout coasters for the man-cave.
They also have an immaculate and well-put together website. Their cracking website has a an extensive selection of “Made in America” goods, and a great blog with stories and recipes from the OR guy’s adventures. You can find guidance on many tasks in the OR man’s life from making Venison poppers to picking a hunting dog, and from tips on being a groomsman to how to stock your bar. Its short, to the point advice that can instantly improve a guy’s life. So, If you’re in Atlanta (Buckhead) or Athens, they are absolutely worth a stop in. They’ll make you a Makers and Ginger if you’re so inclined while you browse. Or hit the website or wait a just a little while because they’ve got expansion plans for Nashville, Houston, Charleston and DC.
After our walk around downtown, we knew we needed to eat something, so we hit Mama’s Boy on the way out of town. It was a balmy 50 degrees so we sat outside and ate fried green tomatoes, biscuits and gravy, and short rib hash, while washing it down with some the best strawberry lemonade I’ve ever had.