Yesterday launched the new Trout Unlimited wild steelhead initiative known as Wild Steelheaders United. Across the nation and especially in the native range of steelhead (anadramous rainbow trout), we celebrated an invitation and a call-to-arms to come together to protect and conserve this most precious salmonid. In Boise, Juneau, Portland, Seattle, and Santa Cruz, TU threw a launch party where we screened some new films about the campaign, and shared the Wild Steelheaders United credo. We saw packed houses at each event, full of concerned anglers of every stripe who care deeply for steelhead.
In my short time at TU, I’ve been blessed to visit with TU members in over a dozen states, to fish for salmon in Bristol Bay, to fish with our TU Business members in Idaho, Colorado, New Mexico. I’ve been a part of engaging new corporate partners to support TU’s mission and programs ranging from Far Bank (Sage, Redington, Rio) to Cortland Line. Each and every day I get to talk to our volunteers who continually amaze me with their tireless energy and passion. And I know we are making a difference. The Wild Steelhead Initiative has given me an opportunity to add to that rich well of experiences. We took a different tact with branding our campaign, reaching out to filmmakers, branding and digital marketing creatives who were steelheaders themselves to breathe life into the look and feel of this campaign – and we tapped the passion and expertise of our staff and volunteers to provide guidance on the substance. This campaign has only just begun, and it will truly come to life when anglers and people who love steelhead come together, take the pledge, and help us to ensure wild steelhead are around for the next generation of anglers.
Wild Steelheaders United believes…
- Wild steelhead must be protected, restored and sustained.
- Wild steelhead can thrive and support fishing opportunity.
- It is not the type of fishing gear you use that counts, but how you fish and how you care for the resource.
- In using sound science to manage steelhead.
- In respectful dialogue to solve problems, not rigid ideological positions.
- In short-term sacrifice for long-term, durable progress.
- It is not possible to rebuild fishable wild steelhead populations in every river and that some rivers should be set aside for hatcheries.
- Wild steelhead — and steelhead anglers — cannot wait for Providence or government agencies to deliver solutions.
- Together we can make a difference.
- Comebacks are possible.
Follow the campaign on Facebook, Twitter @wiildsteelheaders and with #besteelheaded, and visit Wildsteelheaders.org for more information.